Versed, the skin care and makeup line founded in 2019 by serial entrepreneur and investor Katherine Power, has a new owner.
Versed was the first brand developed under Offspring Beauty, an incubator partially funded by Who What Wear, Power’s media platform at the time, to develop the company’s beauty brands. Versed was designed to fill a white space for affordably priced, efficacious skin care formulated with clean ingredients. In February 2025, the brand expanded into skin care-driven makeup. Today, Versed offers more than 35 skin care and makeup SKUs and is available in more than 1,800 Target stores nationwide.
Belle Brands, a platform company formed by private investment firm Windsong Global, has acquired Versed for an undisclosed amount.
Versed joins Belle Brands’ current portfolio of businesses, which include JVN Hair, Pipette and KVD Beauty, under the leadership of its global president Teresa Lo.
Ohana & Co. acted as exclusive financial advisor to Versed in its sale to Belle Brands.