After a competitive process orchestrated by Ohana & Co., Interparfums has entered into an agreement with The Procter & Gamble Company (P&G), the world’s largest fast-moving consumer good (FMCG) groups with sales of over $80 billion dollars, to acquire the Rochas brand for $108 million.
Founded in 1925 by Marcel Rochas, the brand began as a fashion house and expanded into a perfumery in the 1950s under Hélène Rochas’s direction. Rochas is one the oldest and most iconic French luxury fashion houses. The brand stands for the quintessence of Parisian chic, with a unique couture and haute perfumery heritage and sense of craftsmanship. The house currently enjoys worldwide brand awareness, with products sold in more than 40 countries.
Ohana & Co. acted as the exclusive financial advisor to Procter & Gamble.