Juliette has a gun was launched in 2006 by Romano Ricci, joined shortly after by Antina Ricci, with the ambition to propose a disruptive approach to niche perfumery, focusing on women empowerment through beauty. “Juliette” is modern, strong-willed, romantic and irreverent: she uses fragrance as a silent weapon of affirmation and seduction.
The deal involved a reorganization of the shareholding structure around Cathay, which is increasing its stake, along with new investor Weinberg Capital Partners. With their support, Juliette has a gun will consolidate its presence in key geographies such as the US, China, and the Middle-East, as well as continue its development in Latin American and Southeast Asian perfume markets.
Ohana & Co acted as exclusive financial advisor to fragrance brand Juliette has a gun, on its transaction with Cathay Capital and Weinberg Capital Partners.