Ohana & Co advises Clique on the sale of Who What Wear to Future

June 1, 2022

Who What Wear is a leading digital-only women’s lifestyle publisher.


Launched in 2006 by Katherine Power and Hillary Kerr, former editors at Elle magazine, Who What Wear is the leading online destination for aspirational fashion and beauty content that is elevated, serviceable, and shoppable. Who What Wear is the sixth-largest fashion and beauty publisher in the US with an audience of 64.6m women every month in the US. The website has 12 million monthly online users and 10 million social media followers.


Ohana & Co. acted as the exclusive financial advisor to Who What Wear in its sale to Future, a British media group founded in 1985 and currently listed on the London Stock Exchange with a market capitalization of over $2.5 billion.