Fueguia growth equity investment from ilwaddi WLL

March 5, 2021

Fueguia is a luxury fragrance house.


Founded in 2010 in Argentina by botanist Julian Bedel, Fueguia has developed a unique concept in the universe of high-end perfumery, synonymous with craftsmanship, innovation, scarcity and sustainability. Fueguia’s uniqueness lies in its vertical integration: from plantations to essence production, all steps of the production process are handled in-house. Fueguia 1833 is also a pioneer in the sustainable production of fragrance: the brand uses primarily natural ingredients and many of the plant species used in the brand’s fragrances are grown and distilled by local communities.


Ohana & Co. acted as exclusive financial advisor to Fueguia 1833 in this equity raise from Ilwaddi, an investor supported by a middle eastern royal family.