ENFR

Ohana & Co. advised Mally Beauty on its transaction with Guthy-Renker

April 2018

Mally Beauty, the iconic color cosmetics brand, has signed an agreement with Guthy-Renker for a minority investment.

Founded in 2005 by celebrity makeup artist Mally Roncal, Mally Beauty quickly established as a top contender in the beauty industry. After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal created Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes breaking records for the retailer. Mally Beauty is currently available on QVC and at Ulta Beauty and Kohl’s Department Stores. Mally Beauty is majority-owned by TPR Holdings.

Guthy-Renker, one of the world’s largest and most respected direct marketing companies, will start developing a Mally Beauty marketing campaign to expand channels in which Mally Beauty products can be purchased direct to consumer, including television and e-commerce.

Related Transactions

LB Equity, a personal care-focused private equity firm based in New York, has acquired the assets of BLAMtastic, a leading, innovative skincare brand, and has made a significant capital investment to fund marketing, working capital and product development. Ohana & Co. served as exclusive advisor to BLAMtastic on the transaction. Founded in 2007 by entrepreneur Renée Sandler and her two daughters, BLAMtastic researches, develops and markets skincare products sold through food, drug and mass retailers. It is best known for its diaper rash sprays for babies (marketed as Booty Spray) and adults. These sprays are the only non-aerosol, all natural preventative and healing solutions in the market. They have the potential to revolutionize how consumers treat and prevent rashes in both the infant and adult markets. “We are very excited to work with LB Equity as we continue to expand distribution of our baby diaper rash spray and launch our new product for the adult market this fall”, said CEO Renee Sandler. “Funds provided by LB Equity will also allow us to build out our management team and continue our product development work.” “The quality of the products and management team was what first attracted us to BLAMtastic,” said Jay Lucas, head of LB Equity. “The size and growth characteristics of the baby diaper rash category and the adult incontinence market are extremely attractive and BLAMtastic is the only all natural, non-aerosol player in the space.”  

Read more

With six stores and a burgeoning e-commerce business that accounts for half of total sales, Bandier has influenced the ath-leisure category since opening its first store in the Hamptons in the summer of 2014. From the start, husband-and-wife founders Jennifer Bandier and Neil Boyarsky offered stylish activewear from an assortment of global brands. To build a loyal customer following, the retailer hosts talks, special events and on-site fitness classes. Accessories, footwear and limited-run products are also part of the company’s assortment.

Headed by cultural entrepreneur and K11 founder Adrian Cheng, C Ventures is a new venture capital fund that focuses on connecting emerging fashion, media and creative businesses for the next generation. With an expanding portfolio, C Ventures strives to map out a cultural ecosystem to meet the fast-changing needs of global millennials and Gen Z. C Ventures also benefits immensely from Cheng’s expansive scope of businesses in China and Asia, which include world’s largest jewellery chain Chow Tai Fook, cultural enterprise New World Group, world’s first museum-retail concept K11, international hospitality group Rosewood Hotels & Resorts, luxury fashion distributor Luxba and leading Chinese media group Modern Media. C Ventures was founded in 2017 and is currently managed by Cheng and his business partner Clive Ng.

Ohana & Co. acted as exclusive financial advisor to C Ventures.

Read more

KIT digital (Czech Republic, USA), a leading global provider of cloud-based video asset management solutions listed on the NASDAQ (KITD), has acquired Kewego, the French leader in B2B video in Southern Europe. Ohana & Co. acted as the exclusive financial advisor to Kewego and its shareholders (founders, Banexi Ventures and CDC Entreprises).

Read more