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Ohana & Co. advised AmorePacific on its investment in Milk Makeup

December 2019

South Korea’s top cosmetics maker, AmorePacific, has forged a strategic partnership with Milk Makeup, a New York City-based cosmetics and skincare company, to cooperate in marketing and sales as the two companies are expanding their global presence.

Amorepacific said Tuesday that it would strengthen sales to the Millennials and Generation Z through cooperation with the American company while supporting the global expansion of Milk Makeup, which produces paraben-free, vegan, and cruelty-free products. Generation Z is the demographic cohort succeeding Millennials. Demographers use the mid- to late-1990s as starting birth years.
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Describing Milk Makeup as a brand loved by Millennial beauty mania for innovative formulas and clean ingredients, AmorePacific CEO Bae Dong-hyun vowed to actively support Milk Makeup’s entry into the South Korean market and global growth.

Ohana & Co. acted as the exclusive financial advisor to AmorePacific.
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South Korea's top cosmetics maker, AmorePacific, has forged a strategic partnership with Milk Makeup, a New York City-based cosmetics and skincare company, to cooperate in marketing and sales as the two companies are expanding their global presence. Amorepacific said Tuesday that it would strengthen sales to the Millennials and Generation Z through cooperation with the American company while supporting the global expansion of Milk Makeup, which produces paraben-free, vegan, and cruelty-free products. Generation Z is the demographic cohort succeeding Millennials. Demographers use the mid- to late-1990s as starting birth years. replique montre Describing Milk Makeup as a brand loved by Millennial beauty mania for innovative formulas and clean ingredients, AmorePacific CEO Bae Dong-hyun vowed to actively support Milk Makeup's entry into the South Korean market and global growth. Ohana & Co. acted as the exclusive financial advisor to AmorePacific. replique rolex montre

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FusionCharts (www.fusioncharts.com), a leading provider of professional charting libraries used by over 800,000+ developers at 28,000+ companies around the world to build web and mobile dashboard and founded and bootstrapped by Indian entrepreneur Pallav Nadhani, was acquired by Idera, Inc., parent company of global B2B software productivity brands that enable its 50,000+ database professionals customers to design, monitor and manage data systems and provide application development tools to help software engineers build, test, deploy, and manage a wide range of applications faster and more efficiently.  FusionCharts will join Idera, Inc.’s Developer Tools business unit that includes Embarcadero, Sencha, Froala, Whole Tomato and LANSA. We advised InfoSoft Global Private Ltd, former parent of FusionCharts, on this cross-border transaction between India and the US.  Pallav Nadhani, CEO of InfoSoft Global said: “Cross-border acquisitions come with their own unique set of challenges. Laurent Ohana was extremely helpful, professional and diligent in helping us navigate through the entire process. I would highly recommend him and his team for founders looking to go through a similar transaction.”

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The latest skin-care company to draw investor interest is Lu Ming Tang, a natural beauty brand based in China, which has received minority investment from private family offices. Those include the family office of Susan Rockefeller, Kara Ross, Christophe Cervasel and Sylvie Ganter, and the Guibor fund.  French executive Marie Amiand, who has extensive experience consulting in the beauty industry, particularly in Asia, created Lu Ming Tang centered on Chinese tea leaves and their healing and purifying qualities. The idea for the line, which was launched in 2016, came after she was diagnosed with heavy-metal poisoning stemming from urban pollution. A doctor in Hong Kong suggested she follow a medical treatment but also drink five cups of green tea daily, which she saw had a positive effect on her skin.  Lu Ming Tang’s 40-unit range is positioned as “affordable luxury,” with products including cleansers, moisturizers and masks, priced from $14 to $93. Everything is manufactured in Suzhou, China.  Lu Ming Tang’s bestsellers include the Crème de Marie facial moisturizer and radiance booster; Miraculous Detox Paste, and Jasmine Bliss and Rose Bliss lip balms.  The beauty brand was pre-launched on Valentine’s Day 2016 with The Beast Shop, in Shanghai. It is now sold elsewhere in China, South Korea and Singapore in domestic, travel-retail and digital outlets, including Tmall. It’s offered, as well, on some private jets in Asia.  The brand considers its base to be The Maison Lu Ming Tang tea house, formerly the Qianlong Imperial Library, a temple house dating from the Song dynasty, between 960 and 1279. The building stands in the Longjing tea mountains, which are listed by Unesco as a protected natural heritage site.  Ohana & Co. acted as the exclusive financial advisor to Lu Ming Tang. 

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