SEG and Prodigy Agency announce a strategic merger, creating the undisputed leader in esports and gaming representation
Sports Entertainment Group (SEG), a leading international talent agency, has completed a strategic merger with Prodigy Agency, the leading esports and gaming agency. Together, they form the undisputed leader in talent representation at the intersection of sports, esports, and digital entertainment.
SEG is globally recognized for its long-standing expertise in representing elite athletes, coaches, and talent, with a particularly strong presence in football and cycling. Built over decades, SEG robust platform and international agency infrastructure combine deep sport-specific expertise with a global network that supports athletes throughout their careers. In recent years, SEG has actively expanded into new growth verticals, with esports and gaming emerging as a strategic priority.
Founded by Jérôme Coupez and Manon Lagarrigue, Prodigy Agency has built a best-in-class position in esports and gaming, representing top-tier players, creators, and talent, while supporting brands and rights holders in one of the fastest-growing and most dynamic entertainment segments. Following the transaction, Jérôme Coupez and Manon Lagarrigue will continue to lead Prodigy Agency, ensuring continuity and strategic vision.
By combining SEG’s scale and reach with Prodigy’s deep sector expertise, the group is uniquely positioned to set the standard for talent representation in esports and gaming worldwide.
Ohana & Co. acted as exclusive financial advisor to Prodigy Agency and its shareholders throughout this transaction.