Dotdash completed the acquisition of Byrdie and MyDomaine from Clique Brands. Clique is the parent company of leading digital fashion brand Who What Wear and was founded by Katherine Power and Hillary Kerr in 2006.
Named to Fast Company’s most innovative companies list in 2017 and as Digiday’s most innovative publisher in 2018, Clique is a global media and consumer brands company that combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave.
“Over the past two years, we have been transitioning our business from an advertising-based media company to a community-driven consumer brands company, dedicated to making style and beauty accessible to women everywhere. In doing this, we have been working to focus on growing the brands with consumer product opportunity and to de-prioritize our work as a pure-play media company,” said Power, CEO & co-founder of Clique Brands. “Given Ohana & Co.’s deep experience with strong brands in the media and consumer products space, it has been an outstanding advisor through the sale of these two media brands to Dotdash. Laurent Ohana has been an amazing thought partner to me throughout this process, and I know we will have a longstanding relationship as we continue to incubate and sell additional brands over time.”
In a press release issued by the acquirer, Neil Vogel, CEO of Dotdash, said, “Katherine (Power) and Hillary (Kerr), Clique Brands’ founders, have built Byrdie and MyDomaine into brands that we’ve admired for a long time, and we are thrilled to add them to the Dotdash family. We think we have a huge opportunity to continue to grow these brands into something incredibly special.”