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Ohana advised S’Young Group on its partnership with Memo

January 2021

Ohana advised S’Young Group, a leading cosmetic group in China, on its partnership with Memo, a luxury fragrance brand in Europe.

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Fueguia 1833, the luxury fragrance house, has revealed its next stage of growth following a substantial equity investment by Ilwaddi WLL an investor based in the Middle East. Founded ten years ago by Argentina-born botanist Julian Bedel, Fueguia has developed a unique concept in the universe of high-end perfumery, synonymous with craftsmanship, innovation, scarcity and sustainability. Originally sourcing its inspiration from the virgin territories of Patagonia, Julian Bedel uses the most precious and rare natural materials, often handled for the first time in perfumery and applying innovative techniques, to create exclusive olfactory symphonies. In truly artisanal tradition, Fueguia is vertically integrated and responsible for every step of the manufacturing process, from the meticulous search for the botanical ingredients to the production of essences and the creation of final products in the company’s own laboratory in Milan, Italy. Fueguia will utilize the resources from the investor partnership to accelerate the development of the business’ distribution network globally, both online and offline, as well as to continue expanding the product portfolio and the company’s proprietary in-house manufacturing capabilities.   Ohana & Co. acted as exclusive financial advisor to Fueguia 1833.

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