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Ohana advised S’Young Group on its partnership with Evidens

January 2021

Ohana advised S’Young Group, a leading cosmetic group in China, on its partnership with Evidens de Beauté, a luxury skincare brand in France.

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South Korea's top cosmetics maker, AmorePacific, has forged a strategic partnership with Milk Makeup, a New York City-based cosmetics and skincare company, to cooperate in marketing and sales as the two companies are expanding their global presence. Amorepacific said Tuesday that it would strengthen sales to the Millennials and Generation Z through cooperation with the American company while supporting the global expansion of Milk Makeup, which produces paraben-free, vegan, and cruelty-free products. Generation Z is the demographic cohort succeeding Millennials. Demographers use the mid- to late-1990s as starting birth years. replique montre Describing Milk Makeup as a brand loved by Millennial beauty mania for innovative formulas and clean ingredients, AmorePacific CEO Bae Dong-hyun vowed to actively support Milk Makeup's entry into the South Korean market and global growth. Ohana & Co. acted as the exclusive financial advisor to AmorePacific. replique rolex montre

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Fueguia 1833, the luxury fragrance house, has revealed its next stage of growth following a substantial equity investment by Ilwaddi WLL an investor based in the Middle East. Founded ten years ago by Argentina-born botanist Julian Bedel, Fueguia has developed a unique concept in the universe of high-end perfumery, synonymous with craftsmanship, innovation, scarcity and sustainability. Originally sourcing its inspiration from the virgin territories of Patagonia, Julian Bedel uses the most precious and rare natural materials, often handled for the first time in perfumery and applying innovative techniques, to create exclusive olfactory symphonies. In truly artisanal tradition, Fueguia is vertically integrated and responsible for every step of the manufacturing process, from the meticulous search for the botanical ingredients to the production of essences and the creation of final products in the company’s own laboratory in Milan, Italy. Fueguia will utilize the resources from the investor partnership to accelerate the development of the business’ distribution network globally, both online and offline, as well as to continue expanding the product portfolio and the company’s proprietary in-house manufacturing capabilities.   Ohana & Co. acted as exclusive financial advisor to Fueguia 1833.

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The latest skin-care company to draw investor interest is Lu Ming Tang, a natural beauty brand based in China, which has received minority investment from private family offices. Those include the family office of Susan Rockefeller, Kara Ross, Christophe Cervasel and Sylvie Ganter, and the Guibor fund.  French executive Marie Amiand, who has extensive experience consulting in the beauty industry, particularly in Asia, created Lu Ming Tang centered on Chinese tea leaves and their healing and purifying qualities. The idea for the line, which was launched in 2016, came after she was diagnosed with heavy-metal poisoning stemming from urban pollution. A doctor in Hong Kong suggested she follow a medical treatment but also drink five cups of green tea daily, which she saw had a positive effect on her skin.  Lu Ming Tang’s 40-unit range is positioned as “affordable luxury,” with products including cleansers, moisturizers and masks, priced from $14 to $93. Everything is manufactured in Suzhou, China.  Lu Ming Tang’s bestsellers include the Crème de Marie facial moisturizer and radiance booster; Miraculous Detox Paste, and Jasmine Bliss and Rose Bliss lip balms.  The beauty brand was pre-launched on Valentine’s Day 2016 with The Beast Shop, in Shanghai. It is now sold elsewhere in China, South Korea and Singapore in domestic, travel-retail and digital outlets, including Tmall. It’s offered, as well, on some private jets in Asia.  The brand considers its base to be The Maison Lu Ming Tang tea house, formerly the Qianlong Imperial Library, a temple house dating from the Song dynasty, between 960 and 1279. The building stands in the Longjing tea mountains, which are listed by Unesco as a protected natural heritage site.  Ohana & Co. acted as the exclusive financial advisor to Lu Ming Tang. 

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