ENFR

P&G and Interparfums

June 2015

After a competitive process orchestrated by Ohana & Co., Interparfums has entered into an agreement with The Procter & Gamble Company (P&G), the world’s largest fast-moving consumer good (FMCG) groups with sales of over $80 billion dollars, to acquire the Rochas brand for $108 million.

Founded in 1925 by Marcel Rochas, the brand began as a fashion house and expanded into a perfumery in the 1950s under Hélène Rochas’s direction. Rochas is one the oldest and most iconic French luxury fashion houses. The brand stands for the quintessence of Parisian chic, with a unique couture and haute perfumery heritage and sense of craftsmanship. The house currently enjoys worldwide brand awareness, with products sold in more than 40 countries.

Ohana & Co. acted as the exclusive financial advisor to Procter & Gamble.


Press release

Related Transactions

LVMH group, the world leader in luxury goods, has acquired a minority equity interest in Assouline, a publisher of luxury illustrated books, to support the company’s international expansion. Ohana & Co. acted as the exclusive financial advisor to Assouline and its shareholders.  

Read more

Van de Velde (Belgium) has acquired the Spanish premium lingerie brand Andres Sardá from the Sardá family. Ohana & Co. acted as the exclusive financial advisor to Van de Velde (Belgium).

Read more

The French-based luxury scent and candle company, Diptyque, has been acquired by the private equity fund, Manzanita Capital (UK, USA). Ohana & Co. acted as the exclusive financial advisor to Diptyque and its shareholders.

Read more