ENFR

Bright Fame Fashion and Thakoon

September 2015

Bright Fame Fashion Limited, the Hong Kong based family investment vehicle led by Vivian Chou, has acquired the Thakoon brand. Vivian is the daughter of billionaire textile mogul Silas Chou, who was a former investor in Tommy Hilfiger and Michael Kors. Thakoon is the eponymous upscale clothing line of the designer Thakoon Panichgul who has designed ready-to-wear for first lady Michelle Obama among other public figures and celebrities. He also recently designed collections for GAP and Target. As part of the deal, Panichgul will continue in his role as chief creative officer and Maria Borromeo will remain chief executive officer of Thakoon USA.

The Chou family takes a strategic approach to their fashion investments, which have been few and far between. Silas Chou is best known for transforming struggling entities like Tommy Hilfiger in 1989 and Michael Kors in 2003 into billion-dollar powerhouses.

Beginning in early 2016, the company plans to adopt the buy-now wear-now operating model, whereby new styles will be introduced on a continuous basis rather than adhering to the traditional fashion calendar. While this real time fashion model has been successfully adopted in the mass and contemporary spaces, it has not yet been tried for designer level apparel.

Ohana & Co. acted as the exclusive advisor to Thakoon LLC and its shareholders.

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