ENFR

Unilever has acquired Hourglass, the group’s first move into makeup.

August 2017

Unilever has acquired luxury color cosmetics brand Hourglass, the group’s first move into makeup. Hourglass will join Unilever’s prestige beauty portfolio, which also includes Murad, Ren, Dermalogica, Kate Somerville and Living Proof. Ohana & Co. acted as exclusive financial advisor to Hourglass in this transaction.

Founded in 2004 by beauty industry veteran Carisa Janes, Hourglass is known for innovation, luxe packaging and exceptional product experience. The brand is acclaimed for its breakthrough formulations and technological innovation, including the use of active ingredients in complexion products. Hourglass’s distinctive offering has secured the brand a loyal following amongst consumers who look for high performance beauty products.

Alan Jope, President Personal Care, Unilever, said, “We are delighted to be adding Hourglass to our portfolio of Prestige brands. The color cosmetics category has been showing high growth-rates, driven by social media content, channel diversity and democratization of professional makeup techniques, and it therefore presents a significant opportunity. Hourglass is already a successful brand in this space, offering fantastic make-up products that also deliver skin care benefits, and we look forward to continuing to grow this wonderful brand.”

Carisa Janes, CEO Hourglass, added, “As the first color brand in Unilever’s Prestige portfolio, we are excited about this partnership as Hourglass continues to challenge the status quo with high performance luxury cosmetics. Unilever’s commitment to innovation and social responsibility is aspirational, and perfectly aligned with our vision for the future of Hourglass.”

“We are grateful to the Ohana & Co. team for the job they have done in assisting us through this entire process and helping us to achieve a great deal with a wonderful partner!”, – Carisa Janes, founder of Hourglass.

Related Transactions

Mally Beauty, the iconic color cosmetics brand, has signed an agreement with Guthy-Renker for a minority investment. Founded in 2005 by celebrity makeup artist Mally Roncal, Mally Beauty quickly established as a top contender in the beauty industry. After spending 15 years on the road with some of the biggest celebrities in the world, Mally Roncal created Mally Beauty, a collection that infuses her knowledge, expertise, and techniques into every formula. The collection first debuted on QVC in March 2005, where it sold out within 40 minutes breaking records for the retailer. Mally Beauty is currently available on QVC and at Ulta Beauty and Kohl’s Department Stores. Mally Beauty is majority-owned by TPR Holdings. Guthy-Renker, one of the world’s largest and most respected direct marketing companies, will start developing a Mally Beauty marketing campaign to expand channels in which Mally Beauty products can be purchased direct to consumer, including television and e-commerce.

Read more

Beauty Visions LLC, an affiliate of TPR Holdings operating as an investor and operator in the consumer products industry, has acquired the assets of the brand Mallygirl, LLC, an international cosmetics brand founded in 2005 by Mally Roncal, a long-time makeup artist to the stars and today a top selling brand on QVC and at Ulta. Ohana & Co. acted as the exclusive financial advisor to Beauty Visions.

Read more

Bright Fame Fashion Limited, the Hong Kong based family investment vehicle led by Vivian Chou, has acquired the Thakoon brand. Vivian is the daughter of billionaire textile mogul Silas Chou, who was a former investor in Tommy Hilfiger and Michael Kors. Thakoon is the eponymous upscale clothing line of the designer Thakoon Panichgul who has designed ready-to-wear for first lady Michelle Obama among other public figures and celebrities. He also recently designed collections for GAP and Target. As part of the deal, Panichgul will continue in his role as chief creative officer and Maria Borromeo will remain chief executive officer of Thakoon USA. The Chou family takes a strategic approach to their fashion investments, which have been few and far between. Silas Chou is best known for transforming struggling entities like Tommy Hilfiger in 1989 and Michael Kors in 2003 into billion-dollar powerhouses. Beginning in early 2016, the company plans to adopt the buy-now wear-now operating model, whereby new styles will be introduced on a continuous basis rather than adhering to the traditional fashion calendar. While this real time fashion model has been successfully adopted in the mass and contemporary spaces, it has not yet been tried for designer level apparel. Ohana & Co. acted as the exclusive advisor to Thakoon LLC and its shareholders.

Read more