ENFR

LB Equity has acquired the assets of BLAMtastic, a leading innovative skincare brand

August 2017

LB Equity, a personal care-focused private equity firm based in New York, has acquired the assets of BLAMtastic, a leading, innovative skincare brand, and has made a significant capital investment to fund marketing, working capital and product development. Ohana & Co. served as exclusive advisor to BLAMtastic on the transaction.

Founded in 2007 by entrepreneur Renée Sandler and her two daughters, BLAMtastic researches, develops and markets skincare products sold through food, drug and mass retailers. It is best known for its diaper rash sprays for babies (marketed as Booty Spray) and adults. These sprays are the only non-aerosol, all natural preventative and healing solutions in the market. They have the potential to revolutionize how consumers treat and prevent rashes in both the infant and adult markets.

“We are very excited to work with LB Equity as we continue to expand distribution of our baby diaper rash spray and launch our new product for the adult market this fall”, said CEO Renee Sandler. “Funds provided by LB Equity will also allow us to build out our management team and continue our product development work.”

“The quality of the products and management team was what first attracted us to BLAMtastic,” said Jay Lucas, head of LB Equity. “The size and growth characteristics of the baby diaper rash category and the adult incontinence market are extremely attractive and BLAMtastic is the only all natural, non-aerosol player in the space.”

 

Related Transactions

lejaby

The Warnaco Group (New York) sold its interest in Lejaby, the iconic French lingerie brand, to Palmers Textil AG (Austria). Ohana & Co. acted as the exclusive financial adviser to Palmers (Austria).

Read more
tombstones-ohana-08062017

The RealReal, the leader in authenticated luxury consignment, has closed a $50 million growth equity financing from private equity firm Great Hill Partners, bringing the company’s total funding to $173 million. Ohana & Co. acted as exclusive financial advisor to The RealReal in this transaction. Founded in 2011, The RealReal is the leader in authenticated luxury consignment , with 5 million buyers and consignors with 4 million items sold across all luxury categories. The company has reinvented luxury resale and has changed how people think about and consume luxury goods. The RealReal provides the largest selection of pre-owned authenticated luxury items including women's and men's fashion, fine jewelry & watches, and fine art & home with a certified expert inspecting every single item. Consignors earn up to 70% of the sale price and items sell quickly. In 2017 alone, The RealReal is expected to pay consignors nearly $300 million from the resale of their luxury items, the majority of which, they will spend back in the primary market, continuing the luxury lifecycle. The company operates Luxury Consignment offices in six US cities that offer free fine jewelry and watch valuations from certified gemologists, as well as white glove consignment service. The new funding will be used to continue scaling the company’s operations, category expertise, and expansion of its Luxury Consignment Offices and retail concepts.

Read more
VANCLEEF

Interparfums (France, USA) has acquired the fragrance business of Van Cleef & Arpels, one of the world’s most renowned jewelers, from Gucci Group and Richemont. Ohana & Co. acted as the exclusive financial advisor to Interparfums.

Read more