Futuramedia and Cegedim
Cegedim [Euronext: CGM], the publicly traded technology and services group, has acquired Futuramedia Group, the French leader in digital out of home (DOOH) advertising.
Founded in 2004, as a one of the first retail based (i.e. in store) digital advertising network, Futuramedia quickly established itself as the undisputed French leader in digital advertising in pharmacies. With more than 5,500 digital screens inside pharmacies and in their shop windows, Futuramedia offers to its advertisers – pharma and beauty groups such as L’Oreal, Sanofi and Reckitt – a flexible and attractive digital media reaching customers both inside and outside the point of sale.
Already active in the field of pharmacy communication through its RNP subsidiary, Cegedim will bolster its digital activities by adding the leader in digital communication in pharmacy networks. Thanks to this acquisition, Cegedim will be strengthening its offering to pharmaceutical and cosmetics clients by offering the largest network of digital screens in pharmacies.
In this competitive process Ohana & Co. acted as exclusive financial advisor to Futuramedia and its shareholders.